Rob Koenen is the Chief Revenue Officer and Sustainability Lead of Boxed Water Is Better; the first national company to offer a sustainable alternative to plastic water bottles. Rob is charged with expanding Boxed Water’s core message and empowering consumers to make a statement that “sustainability matters.” Rob’s extensive marketing and leadership experience is rooted in story-telling with innovative campaigns that span multiple communication channels. In his role at Boxed Water, Rob leads the brand’s trial and awareness efforts, digital opportunities, and retail experiences. In prior leadership roles, Rob has built true lifestyle brands for food, apparel and footwear companies.
Watch the episode here Listen to the podcast here Every plastic bottle you throw away will certainly go somewhere, but only a handful of them are actually recycled and reused. Plastic pollution is a serious problem most people ignore in exchange for the convenience it offers. That’s why a huge number of them […]
