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Becoming A B-Corp & Living Sustainably, with Eliza Erskine, Green Buoy Consulting

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In this episode, our first focused on the topic of sustainability, we discuss the path to becoming and supporting sustainable businesses. You’ll learn how B-Corporations focus on building more than profits, with a triple bottom line approach that puts people and profits at the same level of importance with profits. We discuss why more people want to work with B-Corps and how you can seek them out simply by visiting B-Lab’s site and identifying B-Corps in your industry, the area you live, and products that you love to buy and support.

Tools provided in this episode include suggestions on shifts you can make in personal consumption patterns, recycling and composting.

About Eliza Erskine:

Eliza Erskine, Green Buoy ConsultingEliza founded Green Buoy Consulting after completing her Master’s in Sustainability Management from the Harvard Extension School. Through her work, she integrates sustainability measures to transform businesses. Working with companies across all sorts of industries, Eliza’s clients see an annual energy savings of 30% on average while adding 38 points to their B Corp assessments. She draws on previous experience in financial services, Environmental, Social and Governance research in her work.

Timestamps: 

0:00 – Introduction

1:23 – Eliza’s mission towards sustainability

5:04 – Green Buoy Consulting

11:09 – What it takes to be a B-Corp

22:26 – Courtney’s ultimate goal in life

24:36 – How to adopt a more regenerative lifestyle

31:42 – Recycling aluminum

36:47 – B-Corps as a huge driver for employee hiring and policies

38:50 – Conclusion

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Becoming A B-Corp & Living Sustainably, with Eliza Erskine, Green Buoy Consulting

In this episode, we are going to dig into the world of sustainability and how mindful companies are rising to the challenge, creating positive change for their business operations. To guide our journey, I’m joined by Eliza Erskine, who founded Green Buoy Consulting after completing her Master’s in Sustainable Management from the Harvard Extension School.

Through her work, she integrates sustainability measures to transform businesses, working with companies across all industries. Her clients see an annual energy savings of 30% on average while adding 38 points to their B corp assessments. She draws on previous experience in financial services, environmental, social and governance research in her work. Welcome to the show, Eliza.

Thank you for having me. I’m excited to be here.

It’s obvious from a quick review of your bio that you are passionate about sustainability. Can you tell us about your journey? What brought you to focus on this particular path for your career?

I grew up in the Pacific Northwest and was raised with the sense of thinking about the environment, checking to see where you were spending money, being in nature all the time, and constantly seeing the Earth as a stakeholder for any interaction. That was something that my parents and grandparents instilled in us.

When I went to study business, I heard a lecture on Corporate Social Responsibility and that was my first exposure to that. I was gobsmacked at the fact that you can use business as a force for change, instead of one person can only do so much but the fact that a business can make a small change that can have huge energy savings or different supply chain differences was impressive to me. That was my first exposure. I worked after school in responsible investment and was looking at smaller companies in that research.

There wasn’t a lot of information that smaller companies were disclosing. This was 2010, 2011 and I noticed a lack of information on that end. I was curious why companies weren’t disclosing. I did the Harvard Accenture Schools Master’s Program to develop more of a background in strategy and companies. A lot of it was Unilever and Pepsi, and all these big businesses. I kept thinking, “Who’s helping small companies? What are small and mid-sized companies doing for sustainability? How do we give them access to smart help in that way?”

You would imagine that as a business grows, they have more resources from which to pick, to be more mindful of creating. Let’s say, even a lead certified building that is super eco-conscious and doesn’t use things like paint that off-gases and uses natural materials for flooring and such like that. That’s not the case for smallest to mid-sized companies.

CMBB S1 7 | B-Corp
B-Corp: B Corp as a company is legally certifying that they are taking people, planet, and profit equally under consideration in their business operations.

A small company, I believe, is considered something with less than 500 employees, which makes up most of them. A vast majority of people that are employed are employed by small businesses. What has your learning been to help provide, let’s say, practical tools to some of those smaller to mid-sized businesses?

A lot of smaller companies get stuck in that they will say, “We will have one person that’s excited about recycling. Let them do all of our sustainability or they will do it as a committee, the four people that are excited about it.” Those people don’t have any incentive or have the ability to create actual change in the company, so companies are like, “We have this committee but it’s not doing anything.”

Being able to talk to a company on the executive team and say these are tasks and operational changes that you can be giving company-wide that incorporate sustainability as part of someone’s job function or as part of a department’s function, then they can actually see real change from it and see the benefits that it can bring.

That leads me to my next question for you. I know there’s often a story behind the name of a company. Your company’s name is Green Buoy Consulting. Perhaps you could talk about that. What motivated you to start the consultancy, choose the name and this path for yourself?

I started consulting as a school project. I kept thinking about smaller companies and giving them access to these tools. The original idea was to help companies, either at the business plan level or when they were small, by providing a sustainability strategy for them. Obviously, when you think about a company, one of the first things and coolest things to do is like, “What do you name it. What’s that?” I was writing and writing like different ideas and you are googling synonyms for the environment, eco, and it’s like every name has been taken.

I had pages and pages of different words and things. Every summer, my family spends time on Vancouver Island fishing, crabbing and the water in a boat. I don’t know how it came to me but this idea of the green buoy is the buoy that directs all the boats where to go. It’s that guiding force in the water and I’ve got attached to that idea of being a company’s guide and being their helper through this idea of sustainability and helping them make changes in that way. That’s how Green Buoy was formed.

When I think about that perspective when you are thinking about Mariner’s terms and such, there are a lot of companies that call themselves lighthouse. I have always wondered, essentially, a lighthouse’s purpose is to say, “Don’t come onto this rocky cliff. Do not take your boat here,” yet so many companies will call themselves lighthouses or something like that. They think you are guiding a ship in but you are doing the reverse.

You are saying, “This is a rocky bluff. You have reached the town. However, please don’t come here.” In the show, we already learned that you deliver results to your clients by not only reducing their energy consumption but also improving their B corp assessments. Let’s start with talking about how you assist your clients to reduce their energy consumption and then dig in a little bit to the B corps.

For energy, and this is client-wide for everything that we are tracking but I like to look at their bills first, how much they are spending, how much they are using, and what actions they are already taking? A lot of that depends on what business they are in and what their office setup is but there are three things that I do off the bat. The first is to go to their electric company. A lot of towns and city governments have incentives for companies to be audited.

A lot of the time, if you go to your energy company, electric company, they will send someone for free to check and see if there are places that you are leaking energy or they will give different recommendations in that way, so that can be a big one. Earlier, I talked about empowering employees. It’s alerting employees to things that they should be doing. Are you turning off the lights when you leave a conference room? What is the setup for weekends? Even I love, some people don’t, from a visual standpoint but having a reminder of each thing, “Turn this off when you leave.”

We have grown accustomed to seeing those things, even in the bathrooms.

Using an entire business to make even a small change to the world is better than just one person who can only do so much.

The thing with looking at bills over the long-term, as you can see in the summer, we are using a lot of AC. Maybe how do we adjust that? Can we introduce shades? Can we use LED bulbs? It can get pretty complicated but once you start to see like, “We can do these small habit changes, talk to our landlord or talk to existing infrastructure,” it can be easier to make those changes, and then that rolls into other sustainability things.

A few years ago we bought an electric vehicle as, for example. When we did, we had to install in the correct charging box and plug it into our grid, essentially. We already have solar at home and when we did that, we’ve got a $500 rebate from PG&E. I imagine similar incentives exist. It cost us $700 to put in and we’ve got $500 back. Over time, it pays for itself anyway, so it’s a good investment overall. I wonder if there are many instances where those types of incentives exist for the businesses that you are working with?

Definitely, that goes back to doing initial research and seeing what free resources are there or tax incentives, calling your energy company or calling a business that you know is doing this and saying, “How did you do this?”

It’s important to even think about from a personal perspective in our own homes and how we consume energy. Every time I walk out of my office, I have grown in the habit I have two monitors I operate. I have grown in the habit of turning off both my monitors. I don’t let it go to sleep. I touch those two spots, my monitors go off as they leave my office and that’s multiple times a day.

I don’t know what it adds up to but I imagine it’s something. Those reminders, even from a personal perspective in your own home, open your windows if it’s a better temperature outside and don’t always rely on your central air to make you the most comfortable. Those things are good reminders for all of us.

As we dig into B corps, some of our readers might be reading about that term for the very first time. I know it might sound crazy to someone who works in this space and specifically those that work in the natural products industry like I do but I have often been surprised by how ignorant some people, even in executive positions, seem to be about what B corp actually is. They might say something as simple as, “It’s a more sustainable operation, right?” There’s a question mark at the end of that. I love for you to share with us what it takes to become a B corp and the path that you helped to put in front of companies you are working with.

I like to describe B corp as a company that is legally certifying that they are taking people, planet, and profit equally under consideration in their business operations. Most businesses have profit. That’s the main driver and reason. In B corp because you are legally making changes and certifying as a benefit corporation, you are legally required to think about the people in your operations, the people in your community, and the planet within all of your operations.

When you go through the B corp assessment, it looks at the five main areas of your business. Those are governance, employees, community, customers, and environment, and you are scored in each of those areas. To become certified as a B corp, you have to have 80 points or above. Each company, as they go through the assessments, will have different point values and each assessment is dependent on your industry.

It’s not the same assessment for everybody as industry-dependent. As you go through, you can see transparently the point values that you have. Once you are at 80 or above, you can submit to B lab, that’s the body that checks out the corps, then they check your score and you have to show proof of everything that you are talking about. You pay a fee to them, and then you have to legally change your business.

Companies are already paying attention to that so-called triple bottom line, putting people and the planet on the same playing field with profits. Let’s be honest, not every company is, even in the case where they are becoming B corp certified. They are looking at profits still. They have to be profitable to stay in business. As far as that people and planet perspective comes, is it actually something that can be enforced against, like they have to keep all three on equal footing or they are going to lose their status?

I don’t know if it’s so much about equal footing because as a business grows, you might have more environmental impact at one point, and then a couple of years later, you figure out solutions for that and you are concentrating more on people. It’s taking both of those into account alongside profit and saying that you are going to equally put in the effort.

You are putting the priority there.

That’s a great way to look at it. You are prioritizing people on the planet alongside the profit.

What would you say to companies that are considering making the leap that already looks at their people and planets as part of what they are doing and endemic to what their future will be? What would you say to them to encourage them over that hurdle and commit to B corporation status?

CMBB S1 7 | B-Corp
B-Corp: If you have been in business for a while, and you’re making positive changes to the environment, B Corp is not going to be a huge leap.

The good thing is that if you are already in that mindset, then probably a lot of your policies are based on that. You are already making decisions that support that triple bottom line. By becoming B corp certified, you are showing proof that you are already doing that. It’s either categorizing your impact, looking at different areas that you are focusing on or then using that to get the B corp status.

If you have been in business for a while and you are a very mission-focused company and you are making changes that are positive to the environment, B corp is not going to be a huge leap. Oftentimes, it reinforces, “This is why we are doing this.” It allows them to see it in a different light but we are thinking about our supply chain. We do pay everybody a living wage. Those types of things can be exciting for companies to see.

It obviously makes them much more appealing as an employer as well. It’s important to think about that perspective, too. You are trying to attract talent. You want talent to want to work for you. I’m hoping you can help us walk through the process. I was thinking particularly if you had a particular company that you worked with and brought them through to B corp status and you can share, it would be insightful to walk us through and tell us what that’s like.

We are not going to name anybody to play favorites but I will give us how I go through it and how the types of companies that I see that are most successful in doing B corp. When a company comes to me, they are at a place when like you were saying earlier, “It’s part of our mission to be thinking about the environment.” Maybe they are trying to stand out from a competitor and saying, “We know by actions that we are taking, we are up to B corp standards. We want to make sure that we are doing that and that we are living out those values.”

As much as they are trying to adhere to the B corp standard, the B corp standard also helps them internally, that two-way. They are trying to use the B corp to put concrete things around their operations. A lot of times, what companies lack is that documentation. They all say, “We have a mission to do this but we don’t have it in any employee policies or we have a handbook that we haven’t updated in five years.”

It’s going through the handbook and saying, “Are you surveying employees? How are you getting feedback from employees? Do you know the demographic makeup of your employees?” Usually, I work with companies to set goals around the different material things that they are interested in or that are applicable to the B corp application. For most companies, that’s a combination of employee, and then environmental activities.

I know that there are smatterings of B corp already out there. Is there a particular resource for somebody to search and say, “I want to find out what companies in the space I’m playing are already B corp certified?”

If you go to B Lab’s website, they have a Directory and you can sort by industry or by country. There’s a search function. I encourage companies, even if they are like, “I don’t know if this is big in my industry. I’m wondering if my supplier is doing this,” it’s a gateway into, “This is a huge movement and a lot of different kinds of companies are doing this.” It can be cool to go through that directory and see.

You are saying more and more of that lately. I know in the Natural Channel, it seems like every month there’s news that somebody else is getting a B corp certification. That’s an indication that it is becoming more mainstream, which is good overall. As far as your path, I wonder if there’s particular advice that you might have to give to somebody else who might aspire to also work in a similar capacity in helping companies get to a B corp status or being more environmentally focused and more triple bottom line focus than purely profits. I would love for you to offer a little bit of perspective on that, perhaps what you might say to yourself as you were getting started, knowing what you know now.

I wish that I had been more niched down. The reason that I like being industry agnostic is that I love learning about a different type of business and learning new things about different businesses. If I could start again, I would put a stake in the ground with an industry. It doesn’t matter what the industry is but then you can be the sustainability person for fill in the blank industry. I have seen it with a consulting company that only works with breweries. That niche can be so impactful if you become the go-to for that industry. The go-to person that is very supply chain focused or knows a lot about water and one specific thing. I certainly felt that, “If you are too niched, there will be no business.”

Businesses must start to learn to prioritize people on the planet alongside profit.

That’s common. In technology, for instance, I’m here in Silicon Valley, what you see is that there is almost a hyper-specialization. That hyper-specialization seems to track well for people’s career paths, which isn’t necessarily the way it was years ago but definitely seems to be the movement. People are becoming hyper-specialized in particular areas, and then working cross-functionally with people across teams to generalize their experience as opposed to being more of a generalist.

I took a similar approach. I like working on sales, marketing and at a leadership level. At a certain point, what tends to happen for me because I have the longest track record in sales, people want to finger me specifically for sales leadership, even though I might enjoy working in marketing more these days.

Now, especially that everything is online and virtual, people are like, “I want a specific.” That’s the way that we think about things. “I’m a beer company. I need sustainability.” If you are tagged as sustainability-focused on the brewery, it’s a no-brainer.

Your name will come up and you will get more referrals within the industry. They now, “I worked with Eliza and she’s focused on this industry. She’s already going to know my business or the generalities about my business and I’m not going to have to educate her about what’s different on how we run versus other companies.”

I also think it’s interesting, a point you made earlier, about the fact that B corp rules can alter a little bit based on the industry you are in. From that perspective, it would make sense to specialize. I have a big question for you. I would like to know if you could paint the picture of your ideal world, what impact will you have had by the time you are ready to retire if you are ever ready to retire?

I definitely want to retire. I’m thinking about retirement. It’s important to retire. I have already enjoyed seeing the shift and explaining to people what I do and how a couple of years ago I would have to explain what sustainability means, what actions that meant, what B corp was. Now it’s like, “I know about that. My company is thinking about doing that.”

It’s seeing the shift into recognition and not having to explain the importance of having a more sustainable company. My ultimate goal is to have other people see the value of small business sustainability, that there is a huge market to help those sizes of companies. My mom jokes that the goal for me is to put myself out of business, so that everybody is like, “We are doing sustainability. We don’t need you.”

You have done what you came to do here.

We are already doing it, so I’m optimistic that will be true one day.

Planned obsolescence, I doubt that will happen anytime soon. Maybe I’m a little skeptical.

You are a realist.

We have a long way to come, particularly when you see the types of rollbacks we saw over the last administration on the White House about our environment and how we are treating waste streams. There are unanticipated hurdles that can come out of the left field that impacts so much of the need to create and be a more mindful participant in the future we are creating, as businesses and as individuals. I’m wondering if you have specific, actionable tips that you would like to share with our audience, things that individuals can do to reduce their impact on the environment in a negative capacity or even support a more regenerative type of lifestyle, too.

You and I have talked about this in other capacities but we both grew up in homes and families where the environment was always top of mind. I have always left our room and turned the light off because that’s how I was raised. I feel like there are a lot of things that I do naturally that I will talk to people about and they will stare at me like, “I didn’t know how to do that.”

The first thing would be talking about things that you are personally doing. Thank you for the question. The first thing I’m trying to do is to let my local governments know what I’m interested in and what I want them to be doing. Emailing Council members about food waste drives me crazy that we do not separate food waste from regular trash on a municipal level. I have to seek out a food waste drop-off because I’m in New York.

You have this cement jungle of New York, I have a yard and we compost. That’s beautiful. I have a dog, we feed the leftover scraps of meat that we wouldn’t put in the compost, and then we take the organic matter and it becomes mulch and later it becomes soil, so that’s good. Not everyone has the practical means to do that thing. I’m seeing a movement specifically in the food category, a ton of meal delivery kits with pre-portioned sizes. They are claiming to be more sustainable.

CMBB S1 7 | B-Corp
B-Corp: Having been raised in a house where almost everything is being thrown away is a huge challenge for someone who wants to adopt a sustainable lifestyle.

I have a lot of questions around how they claim to be more sustainable, around how they claim to be reducing food waste because when I look at it, it’s a lot of extra packaging. It’s a lot of pre-packaged small little sachets that you have to tear open and create more plastic waste. I can’t imagine that it’s more sustainable than a trip to the grocery store. It’s not jelling for me.

The keyword for that is claimed. This is a whole other conversation but at this point, a company can say, “We are sustainable,” and then no one is stopping them from doing that. A lot of consumers will look at that and say, “Great, this maybe is the right choice.” The other tip or thing that I would encourage is a lot of us buy stuff that we don’t need and take a step.

Even at the grocery store and everywhere, “Do I need this? Can I get this from a different place? Can I get this more locally?” You are thinking in that mindset of checking in and sometimes the answer is, “Yes, I do need that,” For every time that it’s not and you are not getting something from Amazon, you are not getting that food box or you are searching out other places to create a check for yourself in that realization, I have found to be helpful.

I already have two young kids and the amount of plastic that having a child seems to introduce into your household is insane. One of the things that we have been doing is trying to only buy used. We get toys for my local community that somebody posts up on Facebook Marketplace or at a mommy group, “I’m getting rid of this thing,” or a free share community on Facebook where people are swapping things they no longer need.

I have been participating in those in a quest to lead a more sustainable and minimalist-driven lifestyle. Yet it seems like our attic is full of stuff and it only seems to be getting worse as the boys get a little bit older. Being a mom and trying to make sure that my kids have an experience that isn’t seen as off or weird to the point where I’m not giving them the things that all their friends have, it’s this hard space to be.

I have a girlfriend who refuses to recycle. She says, “It all ends up in landfill anyway.” That’s how she treats it. Her next comment is something along the lines of, “I didn’t have kids, so that’s my recycling.” I have always thought it’s an interesting perspective. The reality is I did. I had children, that’s plural, two kids, who are obviously going to generate waste throughout their lives. Some people who take this minimalism thing a little extreme might take it in that direction, which I mentioned because it’s funny.

I have never heard that before.

It’s a first for me too.

I have this memory of my dad, who has had the same backpack and he took it for my kindergarten field trip for my brother that’s ten years older than me. He still has it and uses it. At the time, I was like, “He’s so uncool. He doesn’t want any new stuff.” Now I think, “What a great model to be raised with.”

The useful life of that backpack was pretty extreme. I took a similar approach with our diaper bag, as for instance. Instead of doing a regular diaper bag, I’ve got what I would call a tactical backpack. It’s got all these incredible pockets and it’s nothing that my husband would be ashamed to carry around or me. I bought a second one because I was using the diaper bag and wanted one for my own self to use.

Now they have been living with us for years. I will likely have them until I’m no longer breathing because they are great. They are serving the purpose that they were born for. That’s an important point, too. We are not buying disposable goods. We should get out of the perspective of buying disposable goods.

I agree with that. If you have been raised with this, “We throw everything away. You don’t see where your trash goes. You are not exposed to that,” it can be a difficult shift to make but if you make it, it’s such a huge difference. Think about bringing a coffee cup if you go to the coffee shop every day or using a plate instead of a paper plate, those types of small changes over someone’s lifetime, and then when you have kids and you tell it to them. Those things get looked down on sometimes but it’s that mindset that you bring to work, and then you bring to conversations with other people and you help spread a message that way.

What is your feeling about aluminum? I’m curious because my understanding is that aluminum is something like 99.9% recyclable and tends to be regenerated and continue to live on in other forms for a long time. I’m curious to know what your perspective is on it.

It doesn’t really matter what the industry is. You can be the sustainability person anywhere and invite others to join your cause.

That’s what I heard too. There’s something it’s like 99% of aluminum that has ever been or 90% of aluminum that has ever been created is still in use nowadays, so it keeps being reused. I saw a thing before, this is not to plug and this is something I saw. Will and Jada Pinkett Smith have a new personal care line of shampoo and deodorant and it’s all made with aluminum. I see that and I’m like, “I didn’t know that you could use aluminum in hair care or personal products.” You never see an aluminum shampoo bottle.

They can dent but yes, they are available. I’m considering using it as a packaging material for a supplement that I have in production but that may or may not come to fruition because consumer perception will play in. We may end up going with glass. We may end up going with corn-based plastic, which is not exactly a petroleum product. There are a lot of options available nowadays in the world of packaging for products that are not single-use.

Generally speaking, I love aluminum. I try to limit. I don’t buy plastic water bottles at all. I haven’t for years. I have this bias of I like sparkling water and I like the sparkling water that’s pre-flavored a little bit with lemon, orange or whatever. I buy house brands for my local grocery store that’s got natural flavorings in them and they are great.

I also know that they are likely to come back in some way without damaging the environment too much and it’s reducing reliance I might have had on plastic. I look at that as a positive thing. I also consider glass because glass is forever an art. If it gets tossed into a river, ocean, it becomes sea glass. Who’s it going to hurt long-term?

I have a client that makes trade show booths and the whole framing material of the booths that they make is all aluminum. It’s these panels that you take down and put back up.

They are modular. They can put them in all sorts of configurations.

You think of that versus wood or traditional materials.

They are like melamine and they are blended plastic wood things that aren’t wood.

That gets tossed but something that is aluminum. I don’t know so much about that. I’m sure there are policy histories or different things about why all hair care isn’t made with aluminum bottles.

It has to do with consumer perception because for a long time, aluminum cans for beer are considered cheap but now, you have a Coppola Winery coming out with their California sparkling wine in a can. People are leveling up the cans. Also, Lisa Bonet has been with Jason Momoa. He came out with canned water and did this whole shave his beard commercial that ended up going viral.

That video alone helps to get people thinking about using aluminum as opposed to plastic, thinking about how recyclable and reusable it is. I have looked at aluminum for a long time as being the only truly recycled item that I throw in the recycle bin because its reuse is so imminent. Whereas glass, when it breaks, they don’t recycle that. I have never understood that. Why don’t they recycle the broken glass? They don’t. If it gets broken while it’s being thrown in the garbage truck, then that ends up being wasted, too.

It’s very often that it gets broken as it’s being thrown around.

I don’t understand 100% how that works but it means that the yield from recycling glasses lasts. Also, glass is also more expensive to ship, so it’s heavier. It has more of a carbon footprint for that reason in that particular way. It takes a lot of heat to rework it. I’m not sure what that is for aluminum but I have seen videos of these giant spools being created from recycled material and I’m like, “That’s incredible.” You can find videos like that by searching on YouTube and seeing some incredible manufacturing happening. Is there anything I haven’t asked you on this show that you wish I had or anything you would like to personally share?

With the B corp thing, this is something that a lot of people think of it as a consumer thing or thing that consumers look for but I want to explicitly make the point that people want to work at B corps. This is now a huge driver for hiring and employee policies, which is something that every single company is trying to figure out how to manage, how to be the best at, how to reduce turnover. If you are looking at B corp, do not overlook those employee benefits.

I personally would want to seek out a B corp, too. I think of a few great examples in the natural products industry, maybe some weird but great examples like Dr. Bronner’s soaps. They’ve got this long, crazy history. If you have read the label on Dr. Bronner’s soaps, it is an entertaining and surprising journey. Let’s put it that way.

They are companies that tend to have strong employer retention. People that stick around for a long time. There are so many companies who are already doing all these things but they haven’t taken the leap, which I find curious like, “Why wouldn’t you at this stage?” It’s another feather in your cap. It’s something that could be helpful for the continued longevity of that company.

CMBB S1 7 | B-Corp
B-Corp: Almost 90% of the aluminum ever made is still being used and reused today.

Eliza, I want to thank you for spending this time with me. This has been a fun conversation. It’s my first show specifically on sustainability and I have a few more coming. There’s actually an author of a book called Sustainable Minimalism that I plan to have on soon. I would like you to stick around while I wrap things up.

Great. Thank you for having me.

Thank you. Now, we’ve got to peek behind the curtain of what it means to be a B corp and hear from a sustainability expert, Eliza Erskine, that is working to make the business world a better place. You saw how businesses could create a more meaningful connection with their customers and communities by focusing on more than profits, putting people and the planet in the same realm as they focus on building a more sustainable future.

I would like to invite you to act. As I have often said, it doesn’t have to be huge. It could be as simple as voting with your dollars and supporting a B corp or you could switch from plastic to aluminum. You could even share this episode with some friends and start a conversation about what it means to lead a more sustainable life. It’s not that hard.

To find suggestions for actions you can take, you can also always visit our website, CareMoreBeBetter.com. There you will find an Action page dedicated to causes and companies we encourage you to support. I invite you to join the conversation and be a part of this community. You can follow us on social spaces or send us an email at Hello@CareMoreBeBetter.com. I want to hear from you.

Remember, this show is not an infomercial. It’s not backed by the people or the companies we feature. Our purpose is to simply put more good into the world. If you like what we are doing, you can support the show by sharing it with friends or by donating directly to our site. Visit our website, CareMoreBeBetter.com. Thanks again for being a part of this show and this community because together, we can do so much more.

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Guest

  • CEO & Founder, Green Buoy Consulting Eliza founded Green Buoy Consulting after completing her Master’s in Sustainability Management from the Harvard Extension School. Through her work, she integrates sustainability measures to transform businesses. Working with companies across all sorts of industries, Eliza’s clients see an annual energy savings of 30% on average while adding 38 points to their B Corp assessments. She draws on previous experience in financial services, Environmental, Social and Governance research in her work.

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