Beyond Greenwashing: How to Communicate Sustainability with Credibility with Helen Neal

Most companies don’t set out to greenwash — they’re just trying to put their best foot forward, and that’s exactly where they go wrong. Helen Neal, founder of certified B Corp HN Communications and creator of the IMPACT framework, joins Care More Be Better to unpack the gap between corporate sustainability ambition and public trust — and how radical honesty, strategic storytelling, and a new AI governance tool called Zena are helping companies finally get it right.

B Corp: Creating A Movement To Build Better Businesses With Chris Marquis

Listen to the podcast here A B Corp Movement is happening within industries and could lead the way to create better businesses. Joining Corinna Bellizzi to explain what this means is Chris Marquis. Chris is the Sinyi Professor of Chinese Management at the University of Cambridge Judge Business School and the author of the award-winning […]

The Impact Of Purpose-Driven Design + Branding With Eric Ressler

Founder/Creative Director of social impact creative agency, Cosmic, Eric Ressler explains the importance of purpose-driven design and branding to boost growth.